Artist Republik is out to democratize music distribution and marketing, part of the wave of companies supporting the idea of a "middle class" artist through a combination of technology tools and a mindset of transparency and empowerment.
Founder and CEO Nick Cianfaglione gives us a bit of insight into his vision, as well as the tireless work ethic and optimism it takes to fight it out in the digital music business. He's still in his early 20s, so the tireless part should be easy, but he also brings the experience of an entrepreneur who has already founded multiple companies — from clothing to concert promotion and music marketing.
Check it out to hear what he learned from those early efforts and how he keep his team motivated and engaged.
Mix Engineer: James Soriano