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EP 212: Icon Collective co-founder David Alexander: Be of Service

Today's episode opens with a story David was telling as we were setting up to record. It's so good that we kept it in the show. The beginning is cut off, but the setup is that he went to Ultra Music Festival one year with no ticket and no expectations whether he would get in or what kind of experience he would have if he did. His only rule: Don't ask for anything, just give.

I won't spoil the end of the story — you'll hear it in the episode — but I will say it was a great window into David's approach as an entrepreneur and human being and a great lesson about the rewards of always looking to be of service.

Lots of other great stories in this episode as we track David's journey in building the Icon Collective, an amazing music production school in LA and online ( Lots to learn from this one.


If you liked this one, check out our interview with Morse Code

Mix Engineer: James Soriano




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