John Lewis is what you get when you combine a corporate dude, an entrepreneur, and a motorcyclist. He's passionate, but tempered, realistic.
He rode up to our studio to share some lessons he learned working at Nike, Burton, building his own coffee company, and consulting for the motorcycle industry. He's also probably the first guest who came prepared with notes of lessons he wanted to share. Here are two of the favorites:
1. Swing the bat and go down swinging. Failure is one of the most important things you can do as you go through this process that we call life.
2. More throttle, less brake. When something isn't feeling right, sometimes just by applying more pressure — applying more spending or applying more pressure to your sales force — you can sometimes get a desired result.
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If you liked this one, check out our interview with Brandon Wardell
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