Vice is the type of dude to make everything seem easy. His DJ mixes sound effortless, jumping between genres as if they didn’t even exist; he’s a natural interviewer on his YouTube show, Electric Taco; and he seems to slide from business to business (music production, sneaker shop owner, to name a couple) with style and grace. Turns out Vice works really hard to develop his skills, and he matches them with a confidence that he describes as humble bragging, but doesn’t sound like bragging at all when it comes from him. From he outside, it just seems like he’s good at stuff and he isn’t afraid to admit that to himself or to you. After years on the air at Power 106, Vice turned all of that skill, inspiration, and connection into a multi-faceted global business. He tells us how he’s been able to do that, and what he’s learned from folks like Kanye West and Justin Timberlake.
If you liked this episode, check out our interview with Garth Trinidad
Mix Engineer: James Soriano