The Professor is an unlikely basketball star. He's 5'10" and white. He grew up on the mean streets of suburban Oregon.
He's also one of the best-known streetballers in the world. He was a star of the And1 Mixtape tour for seven years, and is now one of the franchise players for the new BallUp league.
His YouTube channel has close to a million subscribers and almost 100 milliion plays, partly due to the extremely popular Spiderman series, in which he challenges strangers to one-on-one basketball while wearing a Spidey suit.
We get the inside scoop on what it takes to reach this level of success: dedication, resilience, and creativity. Listen to the episode here to learn how he does it.
Mix Engineer: James Soriano